Cubicle to CEO

Upsell Your Clients - Increasing A Monthly Retainer From $1,500 to $15,000

June 27, 2022 Ellen Yin featuring Tiffany Coyle Episode 148
Cubicle to CEO
Upsell Your Clients - Increasing A Monthly Retainer From $1,500 to $15,000
Show Notes Transcript

Get studio quality and HD video for your podcast by recording in Zencastr! Use our link zen.ai/cubicletoceo or type in the code 'CUBICLETOCEO' to save 30% off your first 3 months of any paid plan.

It’s always easier (and usually more profitable) to upsell an existing client than to acquire a new one. Yet, most marketing strategies focus on how to get new clients, rather than nurturing relationships with your existing clients. Today’s case study shows how coach Tiffany Coyle, founder of Virtual Career Girl and CEO of digital marketing agency, Twinning Pros, gradually upsold a client who started out paying $1,500 a month for social media marketing services to a $15,000 monthly retainer over a 2 year period. What if you could also 10x the rate your best client is paying you right now instead of seeking a new client? Keep listening to see how you can apply this underrated approach to your business.

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00:00.00

ellenyin

Hey everyone, welcome back to the show. We have Tiffany Coyle here with us today all the way from Norway. Tiffany hi!


00:06.41

Tiffany Coyle

Hey, how's it going?


00:08.22

ellenyin

 It is going great. I love your yellow blazer. I feel like anytime someone wears orange or yellow it just jumps out of the screen and it radiates warmth.


00:36.82

ellenyin

I'm so happy to see your face and really really excited to have you on the show today for 2 things, one to celebrate your one of the many now ten K months that you have hit since being in cubicle the Ceo, but also to talk about this really interesting strategy for revenue growth which is all about nurturing existing client relationships. So Tiffany, before we get into today's case study, Why don't you go ahead and share a little bit about how you made the transition from cubicle to Ceo or employee to entrepreneur back in 2017.


01:38.21

Tiffany Coyle

Yeah, so back in 2017? Um I actually had the I was working with my employer and was working one week remotely three weeks in the office and when you get a taste of it. You know you're like okay I want to do this more and more and more. And so I talked to them and I was like hey like I really want to make this transition. So at the time, my husband now, was in Norway and I was in Florida and so it was making it really hard on like that relationship of having to like only go so often and stuff like that, so I talked to them and they said okay if you can give me a year in the office then we'll let you work remotely 100%, and I said I can't do that. So and so I really just like honed in on  what am I good at you know, like what can I do like how can I just go ahead and get this started. So I gave them three months to try to do the thing and I just couldn't do it anymore. So then I hustled really hard. Um, found like 3 different clients online through upwork. And actually replace my full time income within ninety days so I said see you guys later I'm doing this on my own and then since then it's been I've had the virtual freedom that I was craving for so long.


04:28.14

ellenyin

That's amazing and I feel like I'm guessing but you know correct my assumption if I'm wrong, but I'm guessing virtual career girl your company was kind of inspired by your own desire like you said to work 100% remote is that right? yeah.


04:47.11

Tiffany Coyle

Yeah, Absolutely so it started with me like you know, kind of taking you on a job like here and there, being like a marketing consultant or like an internal marketing department for different companies until I was able to really establish myself as a business owner and now I get to do like. I still work with other companies. You know, but I get to do it kind of on my own terms and stuff so it's been amazing.


05:38.82

ellenyin

Absolutely that I mean that's I think the best part of entrepreneurship is that you have choice and options even though it's not all you know sunshine and rainbows either. But I think that having that freedom and flexibility like you said is so key. A little context for our listeners before we get into the case study. Can you share with us what you do at virtual career girl, like how do you help clients? How do you work with people that way people have that context and frame of reference going into the rest of our conversation.


06:33.90

Tiffany Coyle

Yeah, so um, so virtual career girl is where I help um other people like myself move into the virtual world. So how can you establish yourself with clients. You know, um, getting your resume together like where to search for jobs and things like that. So I help individuals with virtual career girl, and then I have my marketing company that I have with my twin sister called twinning pros where we help businesses establish their like internal marketing so you know like their social media their website Seo, Pr that sort of thing so I have it separated to where I get to do what I started doing because there was no materials whenever I first started so I get to help people jump that hurdle there and then with twenty pros I get to help businesses. So I get the best of both worlds.


08:16.16

ellenyin

Well I always have a special heart in me or a special place in my heart for twins because my younger sisters are twins. Are you and your sister identical or fraternal? 


08:22.73

Tiffany Coyle

Um, yeah, we're identical. Yeah yeah.


08:30.28

ellenyin

Oh my goodness. Yes, the best kind of twins. I loved growing up with twins so it's cool too because my sister is there. Um, you know they they.



08:55.26

ellenyin

Aren't entrepreneurs so they're not starting a business together but they are both pursuing a career in film and so it's really cool to see twins you know pursue the same goal and collaborate together. I mean I think you just have twin power and it really helps you know not to have to even explain things necessarily to your other person. I'm curious about just one clarification on the virtual career girl side though. Do you specifically help individuals who have become entrepreneurs? Um, who you know want to leave the corporate world or their 9 to 5 jobs, or are you helping women just take their careers virtual regardless of whether they are just remote working for an employer or working for themselves. You can help with both.


10:15.99

Tiffany Coyle

Yeah, so I do help with both because I know that some people don't really thrive in a completely virtual setting right? Working by themselves and things like that. So I think it's really important to clarify which area you do best in, and then go that way. I know it's a big hype right now to be your own boss and own your own company and stuff like that. But it's not the best fit for everyone. So I think it's really important to be able to help both people kind of venture out and do what's gonna make them happy ultimately.


11:29.46

ellenyin

I'm so happy you brought up that distinction Tiffany. I don't think enough people have this conversation because you're right I think the media has really glamorized well but I feel like we've moved a little bit past the girl boss Era of like the 2010 s to 2020? Um, But still entrepreneurship is very much glamorized in the media as this is the end all be all solution to all problems. But it really isn't and I think that it's so important that people do reflect on their strengths and their priorities and the lifestyles they want to live and you know. How? How is the best way for them to reach those goals that may not depend on building your own business. Of course our show here is about building your own business. But I do think that distinction was really important to pull out for those listening. Okay so I want to get into this case study because this is so interesting.


13:11.80

ellenyin

We're going to take a little detour like I said from our normal ten k month celebration case studies. But I do still want to give our listeners your breakdown of your first ten thousand dollars revenue month. So what services did you sell, how many clients did you have like what did that ten K month actually look like on the books.



15:05.77

Tiffany Coyle

My first ten k month I had 3 clients. 2 of them I handled their social media marketing and then I had a website design and then I had a like one off like website revamp. So just kind of doing things on an hourly basis.


18:38.40

ellenyin

Yeah, so your website build was 3000 you had a consult around None and then two social media clients made up the rest of that $10000 is that right.


18:54.50

Tiffany Coyle

And yeah, because then I have the one that it was the $1500 client that kind of like made that jump. That's what made it go from 1500 to 15000 month so it was like the small things of social media and then that's what made the leap over.


19:43.38

ellenyin

Yeah that's amazing. So that kind of perfectly transitions us into the big case study that I want to uncover with you today which is why nurturing your existing clients is such a undervalued revenue growth strategy and specifically that one client that you just talked about so you had a social media marketing client that started with you at $1500 a month and then you said that in within you know a single month. Um, they actually made that huge jump to 8 k but now they're actually at $15000 a month with you which is incredible and I know you know having experience from my past agency days having a big retainer client just how much um, how much more ease that brings you when when you don't have to play the volume game right of like having the most amount of clients but rather having really quality service for a select few clients. So. Talk to us about that client. None off I'm sure listeners are wondering like how did you none acquire this client like where did they come from. Where did you find them? um and when they first started with you at none were you expecting them to. Upsell so greatly or or were you not really expecting that until you had started working with him.


22:04.70

Tiffany Coyle

Yeah, so it actually started out as a web design client like I think to me, especially as a marketing company like that's like an easy way in right? A one off project that you get to work with them and they can see how well you work, how organized you are and things like that which can then transition to and monthly retainer and social media is such an easy retainer because it's like if you don't have the time to do it like that is definitely the easiest outsourcing opportunity and then from there you know you're still working with them nurturing them and then it's like hey I actually have all these other things that other people are handling for me but they may not be getting back to them via email or calls like you can't reach them so it's like why not go with a team that is is there is available and has been helpful so that let yeah.


23:48.40

ellenyin

Yeah, that completely makes sense. How did you initially get in contact with this client? What was the lead source for this client when you first landed them?


24:05.55

Tiffany Coyle

Yeah, so and it actually started out as a lead source through another company that we were outsourcing with so like being able to utilize another company that was in that space for that project. And then they wanted to continue working with us individually outside of there. Yeah, so super amazing opportunity and it just kind of turned into something and now it's like way more than I could have ever imagined because we didn't initially think that we were gonna be doing anything with them and then you know just it just shows you how well like if you can communicate very well you can meet deadlines you can kind of be that one stop shop for someone like. You invest in them, they invest in you right back.


25:47.26

ellenyin

100% and I think too it's um, there was a book I read recently I think it was my friend Jordan Lee Dooley I think it was one of her books but um, or maybe it was a post of hers. But it really resonated with me because she said something like you know, a lot of times as women especially were told you know, hey stop playing small um, but she said sometimes you can think big and or you can think big but start small or like your None act doesn't have to be your final act right? So just because you start with a client in a more limited scope of work or a smaller budget. It doesn't mean that they don't have room to grow with you and especially if you're in the business services or marketing services field then you know by just. By default the work that you're doing is essentially helping businesses grow. So Hopefully like you said if you invest in them they will in turn invest back in you when they're able to. How did you approach that conversation after doing, you know, starting your work with them. How did you approach that conversation of saying hey Like. We've noticed there are other areas in your business that we can help you with and we'd be interested in taking those over for you. How did you approach that conversation with your client?


28:10.17

Tiffany Coyle

Yeah, so we actually had set up at the time where we met like every week discussing marketing. You know so it's just like hey here's where we're at with this and it would be like subtle comments that like he would ask right? like you know like Why isn't this at a certain level you know or this and we're like we can't answer that because we're not that team that handles that you know, but you know and I think if you can give somebody like because it doesn't hurt to give somebody like ah an Seo breakdown even if you're not doing seo with them. You can be like hey look here's here's your numbers. You know here's where you're at like this is what you can do to grow that this is you know it. It doesn't cost you anything but time and then I think you can just get that back. So we would. That's what we would do is like we would pull reporting even in areas that we weren't necessarily like handling and saying giving them. You know the breakdown of things like what we think could improve it and stuff like that. So it was more like him asking us what we think and we think you could do better. You know, just having that. Open and honest conversation now I'm not going to go to him and say like the team you're working with is terrible stop using them and you know but like just having that subtle conversation of like it's not really where it should be especially with the revenue that you're putting into this project but this is where we could get you. In ninety days you know a hundred and eighty days things like that.


31:15.10

ellenyin

Absolutely I I love that takeaway so I want to pull that out for our listeners. Tiffany really capitalized on showing her client their opportunities for growth and improvement and. Went above and beyond right outside of the scope of what they hired her for this is I think a really great thing for all of you to apply when you're working with your clients. Even if you are not hired for like in her case, right? Tiffany said her team at the time wasn't hired for Seo. But if that's within your wheelhouse of expertise and you notice that they're doing something either themselves or you know maybe they do already work with another professional like Tiffany said you don't need to overstep boundaries and say hey I want to give you an assessment of your working relationship with this other person or team. But if you notice an opportunity for them to improve their strategy or their business like you as being part of their team even as an outside consultant or an outside service provider I think that being able to point out those. Opportunities that they may be blind to. That's such a way to give service and to really show that you care about your client holistically and so I think that's so awesome that you were able to point out those missing opportunities for them from an Seo perspective from that point on. Did he end up coming back to you and saying hey I want to hire you for those seo services or how did that play out. Yeah.


33:54.99

Tiffany Coyle

Yeah, he's more of a very actionable person right? So As soon as he has his mindset on something. It's like let's do this. Let's go like send me a quote we're moving forward with it like in every single aspect. It's been like okay you're the expert I I Trust you let's do this. So. It's just been.. It's been a really easy transition with him. 


34:44.42

ellenyin

Sounds like a dream client honestly right? The ones who hire you and really value your expertise and actually are more hands off and and allow you to let ah shine where you are best equipped to do so so he added those seo services but I know that your your full fifteen k retainer is probably beyond just the social media marketing of the Seo. So why don't you go ahead and share a glimpse behind the scenes of what a 15k month retainer actually looks like in terms of the different deliverables and and services that you're offering.


35:46.55

Tiffany Coyle

Yeah, so some of the different things that we handle for him is we actually handle his podcast so he has a podcast that we do all the editing and stuff like that and all the media push for that we do we handle Pr for him as well and then Um. We still handle social media and we handle anything marketing related. He actually sends out daily text messages like feelgood text messages so we handle those text message campaigns and review generation so trying to get reviews back to back to his office. And so all of those things add up to the $15000


37:18.40

ellenyin

That's super helpful. Thank you for that breakdown Tiffany. I know that this will be really encouraging to some of our listeners because you know sometimes especially if you're new to the service industry and just starting to sell your own services to clients. It can feel really intimidating to even think about charging like beyond you know a thousand dollars you're like who would who would ever pay me for that. But more importantly, even if I found someone to pay me for like a $10000 a month service or $15000 a month service. What the heck do I actually offer right to to make that retainer work and so that was super helpful to hear I would love to know.


38:28.90

ellenyin

So I know I'm kind of going methodically in terms of the gradual progression into that 15k retainer but I think it's important so that our listeners can know how you continue to build that relationship. So. From my understanding so far, you started with social media work. You pointed out some seo gaps that he could you know fulfill and then he hired you for that How then did you add on these other services were you checking in. You know on your weekly check-ins where you each time just kind of bringing out something new like hey I noticed that you know we could help you with your podcast. We can help you with your text or pitching him new ideas. What was the frequency that you pitched him those new ideas and how did you continually go about adding those other services.


39:50.29

Tiffany Coyle

Yeah, so with the podcast specifically he actually got somebody that was from the Uk to be the co-host of the podcast but it wasn't it was probably a deal and that and then the pr side those are the 2 other ones that we added one later But as his main marketing team right? like he looked to us for the answers for these specific things and then outsourcing the podcast to someone else. They weren't located in the US. It wasn't reaching the type of demographic or even getting like the co-hosts that were like here locally . It was a really great podcast right? like a lot of really good information but it just wasn't hitting that audience and it wasn't capturing local people. It was more in and all fairness it was in the co-host’s wheelhouse right? like being from the Uk being in the uk and kind of continued to do what he was doing before and so we kind of approached it as like hey because we have to do all the reporting for it. So it's like it's not really hitting like what you're wanting. This is why you're not seeing different results and things like that. So. That's how we were able to bring that in-house because we were nurturing this for probably six months where I had like daily check-ins with this other podcast host and just like hey you know giving him tips and tricks and stuff like to really hone into like what he's looking for and he just didn't want to do that. He just stayed where he was comfortable. So we finally just like let that part of the program go and then we took that on internally not with the intention of keeping it forever. But it's just turned into that type of project where it's just like he's comfortable with us. We're comfortable with him and um, you'll actually hear my sister like on the podcast as like you know, introducing new topics and stuff like that because he likes to have conversations with other people you know so it's just like instead of doing it by herself. She kind of took on that role.


44:19.16

ellenyin

Yeah.


44:25.79

Tiffany Coyle

And then the same thing with Pr what a lot of people don't realize is that you can get all the publicity in the world. But if it's not linking back properly or you know with the seo side of it. It's like a huge aspect and so if he was getting in all these like publications and stuff. But it wasn't doing anything on the Seo value right? like it was only getting his name and not like what he does and so it just wasn't hitting those metrics that we were really looking for and so again that was like a six month project where we were kind of overseeing it and then it was a conversation of like hey you know we've given this six months not really seeing the value that we need to see how about we take this on so I wasn't actually a Pr person at the time and I still feel like it's a very big learning curve for me. But that's why I go through different training programs and I've even hired on like a consultant that I work with every month and I think it's been like a year and a half now that I just continued to work with her because I was like I see I saw a need and instead of me just being like who else do I know I'm like that's something I can do like let me see if that that works and so I train myself on it and now that I get to do that full time.


46:59.76

ellenyin

Amazing. Well I was jotting down on a post-it note while you were talking. Um the little golden nugget that you snuck in there about how you can get all the publicity in the world but you need to make sure like you said the link. The backlinks are correct and the Seo is solid so that it's actually helping boost traffic to your website. So I'm writing that down and this is a little incentive for all of you who are listening into this episode make sure you come join us on the last Tuesday of this month so this episode is coming out in June right? So the last Tuesday in June at three P M Pacific time we're going to be doing our Instagram live where we bring back all of our guests from this month and do our special edition inside the boardroom. So Tiffany I'm going to be asking you that question you are forward to on the Ig live. I want to dig a little bit more into that.



48:44.28

ellenyin

Um, how people can really make sure that they're setting themselves up for Seo success when they are being published on other people's platforms or news sites. So that's a great nugget. I don't want to detract from our current conversation to get into that here. But for sure if you want to get those answers make sure you join us for that ig live on cubicle to Ceo and follow us so you don't miss out on that. Okay, so oh my goodness so many things that you said that I wanted to dig more into I think okay, so. What I'm hearing the recurring theme is that you created a relationship that was very open and honest with this client that allowed him to feel comfortable. You know, voicing concerns or to ask questions about things that may have been outside of. Scope of your work so that you could then step in and say hey I think we could do that for you or take over that for you or let us try that? Um, but one thing I think that I would like to know and perhaps some of the listeners may be interested in knowing as you know as well as I do that when you're a service provider sometimes it's really hard to set clear. Boundaries in terms of the scope of work. You're being paid for with a client right? and I'm not saying for this particular client that you've had any issues but just in general you know how sometimes um, someone may hire you for social media management. But then in your weekly check-ins or your monthly reports. They all of a sudden start asking questions or asking you hey can you do this quick little favor and like upload this blog right? Even though it has nothing to do with your service and what we call that in the industry is scope creep where a client gradually just creeps creeps creeps like outside of the boundaries of what they're actually paying you for and it can be very hard for a lot of people especially starting out. To say no to their clients and so they just keep on adding more and more work for no extra pay so because you have mastered this you were able to answer his questions in a way that actually upsold him into new services. Can you talk to us about walking that line between. Answering questions outside of the scope of Work. You're hired for but also making sure that you're not taking advantage of and just doing free consulting work for things you're not being paid for.


52:46.29

Tiffany Coyle

Yeah, so um, it's actually a really simple thing that I figured out. Um you know it took trial and error and stuff like that and I have let go of clients like since then you know that they don't respect those boundaries so you know you're removing revenue right? But you're also gaining freedom when people aren't respecting those boundaries but in my contract I actually have an hourly rate of out of scope services that I include so anytime a client wants something additional right? It's not in the scope. Can ask me a question but when it turns into something more they actually have to pay me that hourly rate which you know if you're getting paid an hourly rate versus a monthly retainer that adds up rather quickly. So then that approaches the conversation hey you know we've done 15 hours at our hourly rate. Do you want to maybe turn this into a retainer to help you save money. But that way we can make you a priority in future months.


54:56.60

ellenyin

Oh I Love that positioning. It's really bringing that value to them right? and saying hey like you're already paying us for this work. Anyway, you might as well make it a more consistent service and just add it permanently. That's so brilliant. Okay I Hope you guys wrote that down. Make sure you build in that little clause to your contract whether it is.


55:35.34

ellenyin

You know, billing for additional work. Um on an hourly rate. That's already predetermined in the contract or for myself like back when I was working with marketing clients. I know that we had a little paragraph in our contract that said something like um, you know if there are additional requests outside of the scope of work. It must be. Separately negotiated and signed in writing before we are able to pursue those additional you know pieces of work so anything that just creates that clear distinction that the scope of work is the scope of work and if there's anything outside of that you have that opportunity to you know, be compensated for it. So. Brilliant takeaway. Love that Tiffany um I I also want to um I want to know what are you besides this one client I know that this case study was really focused on this one particular client who jumped from 1500 to 15K retainers with you. But in general this idea of nurturing existing clients as a revenue growth strategy. What are some creative ways that you can really develop those relationships with your clients that foster that open communication? Can you share with us some tips that you've tried?


57:52.41

Tiffany Coyle

Yeah, so 1 thing I do with all of my clients is I set up a monthly call with them to check in to you know, see how everything's going but also another thing that I've realized is you know you may have hired you for like one aspect. But they could have found you on Instagram right? off of like one single post and they don't know all the other things that you do so when you're having a conversation with a client you know like you can check in with them and you know ask them if there's any other aspects that. You know that you can help out with things like blog writing, email writing, even social media captions like for 1 client I create her social media graphics and her captions just I don't do the posting or anything like that. But it's just being open to having those conversations of like hey you know. This is all I'm not sure if we know this like we do and I do a 90 day check-in after a project is done right? like with websites for example, like they're not retainer clients but it's just like checking in and then I open the door with them with an email like hey guys just wanted to check in see how everything's going. And then I'm like not sure if you know this about our company but we actually so specialize and Seo social media and pr is that something that your business might need help with now or in the future like keep us in mind and just send me a text like happy to jump on the call to discuss any of this and see if it. Works out for you. Um, so that way you're following up with them in a nice way. Not saying like hey hey, hey hire me hire me hire me, you're just like hey just want to check in but also not sure if you know this I had a I have a client now they um we. I Made about $3500 off of them that started out as a $500 client and I started working with them like in the very early days of my career but just doing email marketing for them. So I created one email campaign for them every month through mailchimp and then it they had a change in management right? So the person that was there before is my friend and then they transition and you have that fear like oh no, are we gonna be like let go because of a change of management. Maybe they want to do things differently but instead we just open that door of communication with them like. Guys like you know we're the marketing team here. We do one-off projects. We've done one-off projects for you guys in the past but like here's all the things that we're able to do like let me know if you want to have a conversation and now like working for them for years on a very basic retainer and now.


01:03:10.63

Tiffany Coyle

We Handle $3500 a month worth of projects and then still the one-off projects like we've made all of their like brand and collateral like anything like anything that they need. They are just like hey can you guys do this if not can you refer to somebody who does. And so that's what we do. We either. We'll help them like oversee any marketing projects or we'll do the work ourselves but we just position ourselves as being those like friends that you can like to reach out to you know like hey do you know how to do this. Do you know, somebody else that does like I Just that's not my wheelhouse. I don't want to think about it.


01:04:22.20

ellenyin

So much value here I mean honestly I really feel like this episode is incredible. If you're a service provider especially or you work with clients 1 to 1 Um, this episode, please go back and listen to it more than once because Tiffany you shared so many practical tangible things that people can implement um, both like literal scripts people like some of the sentences that you just shared right? like people could borrow that language to reach out to their clients check in so your homework today if you're listening to this podcast is use one of you know Tiffany's ah conversation starters to reach out to a current client and check in with them and ask them if there's anything else that you can help with that's within your wheelhouse or just ask them how they're doing and if if there's anything that you see that they could be improving on use this as an opportunity to point that out and be of that extra service. You never know where that could lead. So. Tiffany. Thank you so much for sharing all of your insights. So transparently today you know the final question coming your way. So I'm curious. What does being a Ceo mean to you?


01:06:22.87

Tiffany Coyle

It means so much to me. Just having flexibility and freedom to not only be there for my family to have the time for myself but also to be able to lead a remote team and give other people that virtual freedom is probably like one of the coolest highlights of like my day you know it's just like checking in with a team that doesn't have to go into an office every day. It's just so nice.


01:07:29.62

ellenyin

Wow, That's so cool. It's such a symbiotic full circle because not only are you helping women on ah through virtual career or girl individually do that. But how cool that your company's creating jobs and opportunities for women to do that on your own team and I just want to know how many um team members do you have currently?


01:07:55.39

Tiffany Coyle

And so we have 4 right now and then we're looking to hire another one.


01:08:09.82

ellenyin

Exciting. Ok well I'd feel like I can't miss this plug. Um, who are you looking to hire? Maybe we have a listener who would be a good fit.


01:08:18.33

Tiffany Coyle

Yeah, we're actually looking for a social media manager.


01:08:31.84

ellenyin

Amazing. So if you are a social media manager and you're interested in checking out that job listing Tiffany I don't know if there's a link that we can send them to or if you just want them to email you but what should we include if someone's interested.


01:08:50.19

Tiffany Coyle

Yeah, tthey can just email me. I'm working on creating that website page right now with a new listing. But yeah, just go ahead and email me and then I can send the link over and I'm looking forward to hopefully hiring 1 of you guys to come and work with us.


01:09:36.20

ellenyin

Amazing. Well we'll include Tiffany's email and links to virtual career girl as well as twinning pros below so you can check out her agency and check out her coaching side. Um, and Tiffany thank you once again for just being incredible. We really appreciate you and we're so happy that you're part of our community.


01:10:02.11

Tiffany Coyle

Yeah, thank you so much for having me Ellen.


01:11:12.28

Ellenyin

Everyone we are diving into lightning round with Tiffany. Tiffany question number 1 What is the best show or book that you have recently binged?


01:11:26.79

Tiffany Coyle

Um, who so many come to mind. Um, yeah, so actually whenever I'm flying like on the plane I actually binge cubicle to Ceo episodes.


01:12:13.88

ellenyin

Oh my God I'm so honored.


01:12:13.15

Tiffany Coyle

And mean, yeah, so that and then crime junie so I switched between the two and because it's like you never know if the wi-fi is gonna work. So that's what I always have on my podcast and I was just reading 2 different books right now. So winging it by Emma Isaacs to stop thinking east through doing yeah and then profit first and I was totally off. It's by Mike Michael Michael Allowers yeah yeah Yeah, so


01:15:05.32

ellenyin

Um I Love that Bud. Yes.


01:15:23.28

ellenyin

Mccalowy.


01:15:21.75

Tiffany Coyle

Not Greg the Greg moments underneath that. But yeah, so I'm reading those 2 books right now.


01:15:32.50

ellenyin

Um, oh my gosh I love that? Okay, so those 2 books are some of my favorite books I highly highly Recommend Both. Emma Isaacs has actually been on our podcasts before. So if you haven't listened if you're listening to this and you haven't listened to Emma Isaacs episode ah, just go to http://ellenyin.com/blog and search emma isaacs in the search bar and her episode will pop up. We'll also put it in the show notes and then Mike Mccalowitz so he's written a lot of books but profit none is definitely a book I think you all should read and his business partner Adrian Dorisson ah was actually one of our very none cubicle to Ceo guests ever tiffany I don't know even know if you know that but she was like episode number 2 on the show. Yeah, for one of your plane ride binges so honored I promise that was like not something we coordinated okay question number 2


01:16:38.97

Tiffany Coyle

Um, ah, that's awesome I Have to go back and listen to it. Yeah.


01:17:14.32

ellenyin

Ah, what do you consider your greatest achievement? I know this is actually a pretty deep question but it doesn't have to be work related. Just what do you consider your greatest achievement?


01:17:21.77

Tiffany Coyle

Um, honestly, my greatest achievement is being able to be there for my kids. So um, one of the things about like whenever I was working in the corporate world I worked between like sixty and eighty hours a week I never made it to a single field trip or anything like that at her school. And so whenever I started working virtually just starting to show up, you know so now anytime I leave my daughter's like where are you going and like she doesn't even remember that I wasn't there for you know the first five years. So it's just really cool. She's turning 11 on Monday but it's just like I get to take that day off.


01:18:32.74

ellenyin

Wow.


01:18:33.63

Tiffany Coyle

Be there, be available. So that's probably like my biggest achievement.


01:18:43.90

ellenyin

What a gift. Oh my goodness I Love that answer so much. Okay, last questions it just just are fun. Are you superstitious, just curious. Okay, tell us your like biggest superstition I have to know.


01:18:56.50

Tiffany Coyle

Yes. It's like when somebody says something right? and it's just like it could be totally not true, but like something that could be spoken into the universe like make it happen. It's like no no, no, don't say that you don't want that to come true kind of thing like throw salt over your shoulder to like make it go away. Yeah yeah.


01:20:28.50

ellenyin

I Totally get that I do that all the time like knock on wood. You know when that one is like something like terrible that you're like oh absolutely I do not want to speak that into existence. So I get you there. Awesome.

01:20:59.60

ellenyin

Well you crushed it Tiffany Thanks for joining us for lightning round. Okay, let's go ahead and.