Cubicle to CEO

What Is Borrowed Traffic? How To Get In Front Of Other People’s Audiences To Make More Sales

July 04, 2022 Ellen Yin with Jared Loman Episode 149
Cubicle to CEO
What Is Borrowed Traffic? How To Get In Front Of Other People’s Audiences To Make More Sales
Show Notes

Browse AppSumo, the #1 digital marketplace for entrepreneurs where exclusive lifetime deals for software, courses, templates + more are shared at STEEP discounts. Browse the latest lifetime deals + steals when you visit !

Get studio quality and HD video for your podcast by recording in Zencastr! Use our link or type in the code 'CUBICLETOCEO' to save 30% off your first 3 months of any paid plan.

If you are ready to finally dive in and truly understand how to market your business yourself or uplevel your current marketing side-hustle, learn directly from six-figure marketing business owners of Twinning Pros, Tiffany Coyle, and Tabatha Rowbatham in their 4-month "done with you" coaching program at

I’m in the interview seat today in this replay of my conversation on the Kajabi Edge Podcast.

I take you through the full evolution of my business over the last 4.5 years, from my start as a freelance social media manager to building a marketing agency to then pivoting to digital courses and programs and now a media company.

We get into advice, finances, and so many other chapters of my journey I’ve never told in a podcast format before.

In this episode, you’ll also get to borrow one of my best revenue growth strategies: leveraging borrowed traffic. This is how you get in front of other people’s audiences on a consistent basis, so sales are not limited to people who already know you.

Listen to the Kajabi Edge Podcast:

Try Kajabi for 30 days FOR FREE! Visit to sign up!

If you enjoyed today's episode, please:

  • Sign up for our text notifications at so you can be the first to know when a new case study has dropped!
  • Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
  • Leave a positive review or rating on Apple Podcasts or Spotify.
  • Subscribe for new episodes every Monday.




Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now:

AppSumo is every bootstrapped business owner’s best friend, offering exclusive lifetime deals for software, courses, templates, and more at STEEP discounts. Go to to view my curated collection of the best tools to help your business thrive!

Learn more about Comcast RISE: