Cubicle to CEO

Scaling 1:1 Services From $6K to $10K+ Months (Without Hiring Or Working More Hours)

July 11, 2022 Ellen Yin featuring Samantha Whisnant Episode 150
Cubicle to CEO
Scaling 1:1 Services From $6K to $10K+ Months (Without Hiring Or Working More Hours)
Show Notes Transcript

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After 3 years, I’ve decided to retire my signature 12 month group mentorship program - Cubicle to CEO - (just the program, not the brand - don’t worry)! We’re hosting one last launch at the end of July, before closing enrollment for good. Through this program, we’ve helped hundreds of service providers, coaches, and freelancers work with their dream clients and make their first $10,000 income month. That’s why we’re taking this month to celebrate a few of our Cubicle to CEO students who recently reached that big milestone, including today’s guest, Sam Whisnant. Sam is a certified Digital Business Manager who helps coaches with courses build a scalable business foundation through simple systems and funnels. She’s helped her clients have $100K launches, hire multiple new team members, build new products & funnels from scratch, and most importantly, take care of the day-to-day business so they can focus on their zone of genius.

Even though she’s a whiz behind the scenes, Sam was struggling to break beyond $6,000 revenue months as a service provider until she joined our group mentorship program. In today’s case study, Sam shares how she was finally able to grow from being stuck at $6K months to $10,000+ months just 6 months after joining our program, WHILE working 10 hours a week less as well (all without having to hire help!)

Connect with Sam:


Check out the episodes we mentioned in this conversation!



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00:00.00

ellenyin

Hey Samantha I'm so happy to have you on the show today. Welcome.


00:04.50

Samantha Whisnant

Hello I'm super excited to be here. Thank you for having me.


00:07.25

ellenyin

Absolutely well, we are here to celebrate your recent ten K month in cubicle to Ceo which I'm just cheering for you so big over here and I think that your story will be really helpful to a lot of listeners because unlike a lot of our other members who have reached their ten k months with us inside the program, you came into our program having already had an established service-based business. You were pretty consistently making you know around $6000 a month. But. Your your obstacle right? was that you weren't able to successfully scale beyond that income mark so I really look forward to digging into your case study today about how you were actually finally able to make that transition from six k months to ten k months but before we do that I want to know your Cubicle to ceo story so walk us through your journey of how you made the leap into working for yourself.


01:04.28

Samantha Whisnant

Yeah, um, so I actually never worked in a cubicle, never had a corporate job but that's totally Fine. So I Basically I graduated college and I graduated with a biochemistry degree and I had no idea what I wanted to do with that and. Everyone around me was you know applying to grad schools and you know had yeah all these plans and I was just like I don't really want to get a job I don't really want to go back to school I Just kind of want to like you know, chill hang out like work. You know to make some money but I wasn't super serious about like starting a career and 1 of my friends actually she got invited to join a master's program in Barcelona Spain and so she invited me to come along with her and I was like yeah sure I'm not doing anything for the next year so I'll go and that was kind of how I discovered like the online works field. I had never even like heard of online work before this I could barely even use like excel to make a graph so I was actually started off as an english teacher online just through one of those platforms and I moved to Spain and. Really didn't have any like plans I was just like I hope I make enough money to live and I'm just gonna like you know, try my best and during that time when I was teaching english there was just not I didn't have a lot of work like I only worked like a couple hours a day I wasn't making very much money I had a lot of free time. So I just like dove internet deep into like virtual assisting, working online, other things I could do and yeah, that's how I stumbled across becoming a virtual assistant and I pretty much joined a course right away and started building that journey. It was a really long journey like building up I feel like just because. Coming from that biochemistry background I didn't have any experience in business like never had taken a business class before in my life so it was completely learning a whole new skill set. But ah yeah, so I basically worked for free for like the first six months and then I started getting some clients and then. Um, actually covid hit around that time. So I ended up I actually ended up getting kind of stuck in Europe for a few months at that time because of covid and that was when I really like decided to go all in on like becoming a virtual assistant becoming like an established online business owner and yeah and then from there I started scaling into the online business management space. 1 of my mentors from when I was a virtual assistant. She opened her own course on business business management and I was one of the first ones to join that and yeah from there, it just kind of you know took off.


03:52.79

ellenyin

What an interesting journey that you know took you to where you are now. Actually when you were telling your story I see a lot of myself in your journey. Ah, you know we both had science degrees right? Ah, neither of us wanted to really utilize them for our professional work which I'm so glad you said that because I feel like you're probably 1 of the first people I've met that I mean I think a lot of people post-graduation end up in. Ah, you know in careers that may be unrelated to what they studied in school I Think that's fairly normal but very rarely do I meet someone like yourself or like myself who's like no no like actively while I was studying this I was not trying to even pursue you know a career in this. So I Just think that's so funny. I'm glad I'm glad um.


04:42.30

Samantha Whisnant

Yeah, know it is funny and it's like I remember being at school and I think I'm changed by mind about like what I wanted to do every like 3 to six months like I'm sure my mom was like please just stop deciding anything because you're just gonna keep changing your mind.


04:57.17

ellenyin

Yeah, she's like, Please let's just graduate. Let's just close and after.


05:01.13

Samantha Whisnant

Yeah, and she was like just figure you could take a year off it's okay you don't have to go to ven school. You don't have to go to pa school. It's okay.


05:04.45

ellenyin

Ah, yeah, well, you know what I am impressed that you know I mean changing through many degrees is already difficult in and of itself. But the fact that you ended up graduating with one that is probably 1 of the more academically rigorous ones right? It's very impressive. Um, and I think I think it's amazing that you took the leap of just following your friend on this adventure to Spain and said hey why not I'll figure it out when I get there and being introduced to that online world.


05:26.28

Samantha Whisnant

Thank you.


05:40.20

ellenyin

Think a lot of people who listen to this podcast probably have a similar experience of maybe they never considered online business or creating a service out of their skillset as something that they could do to monetize but then they were you know, introduced to someone or something that made their eyes open to that possibility and that's that's a lot of what um you know our goal is with this podcast and with our programs is we want to help women entrepreneurs pursue what's possible and your story. Okay, so after you. After you dove into virtual assistance and then eventually progressing your skills into online business management, tell us how long it took between around that time of you know covid early twenty twenty to when you were in that. Consistent 6 k month Mark like what timeline was that on.


06:31.57

Samantha Whisnant

Yeah, so the first three months of covid ah I was still in Europe so I was basically on lockdown there I wasn't actually in Spain I was in the netherlands with my boyfriend at the time because I happen to be visiting whenever lockdown happened and then I never got to go back to Spain. so but yeah so I was just there and we were just chillin and I really dove in and then I went home around June 2020 and when I went home I actually had kind of like a. You know, not midlife crisis but just like I really like I was like I don't know if this is actually what I want to do I feel like I was kind of you know, kind of pushed into this just because of my situation of being stuck in europe I didn't really have any other choices. So when I got home I was like oh do I want to go back to school, do I want to get another job like I really considered all those options and I took about a six month like not break I was still working in the virtual assisting world but I wasn't actively like growing actively trying to get clients I was just like more maintaining what I had.


07:39.47

ellenyin

Yeah.


07:41.90

Samantha Whisnant

To figure that out and just explore my options and then at the beginning of 2021 was when I really decided. Okay, this is something I want to do like I really love the lifestyle and I've started making like a lot of friends online and I was like okay this is for me. Um. And yeah, so then I really dove into that and I was making around 3 to 4 k then and then it picked up into about 6 to 7 around like March and on and then in may I actually had an eight K month which was my biggest month but I worked so much like I but I burnt out in May and so I was actually very like nervous about the ten K month because I kind of thought like had these experiences with burnout and I was like I can't have a ten K month like it's too much I wouldn't be able to handle it. Um, and so from then I like kind of scaled back and then was having those 6 and 7 k and then in october 2021 was when I joined cubicle to Ceo and yeah and then in March April I had my first 10K month of 2022 so


08:46.87

ellenyin

Yeah,, that's that's really, um, an interesting thought piece that I just want to pull out of what you said about how we correlate higher income sometimes with more work right? It's like okay if we want to skip like scale to the next income stage then we have to put in more hours and it's that I don't know and it's interesting because like you said you've never had a corporate job but I feel like at least for me and for others who have had experience in Corporate. It's that. Ah. I Don't know it's that like mentality of trading time for money and so it's like you think the only way really to increase more income is to put in more work. Um, and so it's interesting that you also had that misconception I Guess what ultimately led you to Joining cubicle to Ceo knowing that you had those fears and those reservations about oh I don't know if ten K month is realistic for me because previously when I tried to get there it you know it resulted in burnout like what made you decide I'm going to do this anyways.


09:50.16

Samantha Whisnant

Yeah, so I um actually had like no idea who you were and I randomly got an email from Jordan Gill who does you know done in a day and she was like oh I'm doing a you know like collaboration with Ellen for this webinar and.


10:00.50

ellenyin

Yeah.


10:09.93

Samantha Whisnant

Ah, ten k month had been a really big goal of mine since I decided I like wanted to pursue this full time and but because of that like eight k month I was nervous and then I joined a mastermind kind of before in between may and october and I was really working on my product see I was really you know trying to separate that like time from money piece and like raise my prices and offer more of like those project-based prices because becoming from a virtual assistant and coming from I was doing a lot of copywriting and stuff I really did Relate those. Like time is money like this hour is $25 you know worth? Um, but then I ended the mastermind and it was a great mastermind but I realized my problem was that I couldn't I didn't have a network of clients I didn't have a network of potential clients And my offers weren't converting like at all so that was kind of what I took out of that of of the mastermind and I was like okay so I need to figure out a way to like grow my presence grow my audience and find new clients that I can actually like learn from work with and you know.


11:21.20

ellenyin

Right.


11:21.88

Samantha Whisnant

Grow my offers through and so that was what really called me to like join your webinar because I had started kind of doing some stuff on social media and posting. But I wasn't super I had like no plan you know I was just kind of like throwing spaghetti at the wall winging it. But yeah I think it was like how to make ten K months as a service-based business was another big part too because I feel like so many of these types of ah you know programs are for coaches which you know is great for coaches. But as a service-based business. It's completely different in my opinion trying to scale your. You know your own offers. Um, yeah, so that was like the 2 main things and then I went to the webinar and I bought straight from the webinar even though literally I never heard of you before but I just I know what I want when I see it and I was like okay this is gonna be it like this is gonna be the program like I'm gonna do whatever Ellen tells me to do and yep. Like that's that's my goal for the next six months is just do this.


12:18.38

ellenyin

Okay, so this ah what is it like I don't want to say instant conversion because of course there you know you got an email from Jordan who I adore so shout out to Jordan she's also been a guest on the podcast before if you haven't heard her episode. It's all about how to Streamline your business through systems. So just make sure you know, go check out her episode. I'll link it below in the show notes. But anyways um I think it's really incredible that despite having a very short length of exposure to me right? like between when Jordan sent that email to you to when you sign up to the webinar To joining on the webinar which is really only like a 60 minute training ah you were able to quickly within that time frame make a decision that this was the right next step for you. The reason I'm bringing this up is because this is another big misconception I think a lot of service providers have about selling to clients as they think. I have to get a new follower and get this person to engage with my content for a long period of time like three six months maybe even a year for them to really and I'm putting this in air quotes no like and trust me which is like the big thing that most educators teach right? And most people associate I mean and rightfully so most people associate this idea, this concept or this idea of developing know like and trust with someone with relation to time and and that makes sense because in our real everyday lives right? like when you meet a new friend or Whatever it takes time to build a friendship. It takes time to build trust so that makes sense but the problem is as a service provider as you very well know Samantha we don't have always the luxury of time to wait for people to slowly. Find out about us and then build know like and trust over many many months and then finally finally become a client and so one big piece that I talk about actually in that very free training that Samantha watched all those months ago is this concept that it's not about. Using your content to attract more followers but actually using strategic evergreen content and in our program I actually detail like 4 specific types to move the customer along the stages of awareness and that when you hit the right person who is problem aware with the right content. It doesn't take time for them to make a decision about whether or not, you're the right solution for them and so if this is like totally a brand new concept to you and you're listening to this right now. Ah we'll make sure to also link another episode in the show notes where I actually go over this concept of like. Why your current content may not be converting clients for you and what you should be doing instead but Samantha back to back to your point. So okay, you joined October Twenty Twenty one you were feeling this need to build a client network. So on your journey to 10 k. What. Well actually before I ask you? what what? A big challenge for you was I first well just for extra context would love to know what was a breakdown of your first ten k month like what services did you sell during that month, how many clients did you actually work with and what was the average price that you. Sold your service for or that each client was paying you to encompass that ten K month


15:35.24

Samantha Whisnant

Yes, so um I was working with I think 6 clients. Um or yeah 6 or 7 clients the lowest a client was paying me was $1000 a month on just a retainer and then I had a few monthly retainers that for about 3 or 4 clients that equal around like dot equal around that 6 to 7 K Mark and then I something I introduced into my business during cubicle to Ceo was a like my I changed my signature service to this vip day intensive. Package that is that was actually the perfect entry point to like my sales funnel where I was actually where I was meeting people and I sold two of those and those are selling right now. 1500 so yeah


16:28.19

ellenyin

Awesome. Okay, so first all I just want to give huge claps that your minimum service was a thousand dollars I'm very proud of you I know that for a lot of people that's a huge ah, hurdle to overcome, especially when you are in that time for money mentality or charging hourly. It's very difficult, you know, kind of raise your minimum threshold. I'm curious, did your prices increase after you joined our program or have they stayed pretty much the same that they were when you first joined the program.


17:00.83

Samantha Whisnant

Um I did increase my prices ah a little bit I think the biggest thing that really changed like in terms of my offers um with the pricing as well was really meeting people where they were at I feel like with my offers before I Joined. They were just super random and they were kind of like all over the place and that's why they weren't converting and in the same was with the prices as well. Like I wasn't really selling things I didn't know how to price them. Um, and then now that I have had that experience like getting to know my ideal client talking to them and. Figuring out where they are actually coming into me and really looking at that aspect of it. It has made so much more sense in terms of pricing my offers at the certain price point and in just terms of like delivering this offer like I feel like my signature service offer is such an easy. Yes for my clients for my ideal clients that. And it's a good price point because it is just that like one day thing and they don't have to commit long term to a monthly retainer.. That being said I still do work with monthly retainers for clients that I you know, really love working with. And yeah, so. And they did increase um a little bit but I think the biggest change was definitely just like the restructuring of them.


18:17.87

ellenyin

That is really powerful to hear and you totally read my mind Samantha. That was actually a question I was going to ask you is like what do you feel was the biggest you know, strategy or change that you implemented in your business that allowed you to push through that. Ah, that. Income stagnation at 6000 to finally reach that ten k months so you answer that perfectly just for clarity these days you're saying your vip day you're done in a day service intensive that is your signature service. That's your entry point for most people to start working with you at $1500 and then from there on if they you know have a good experience and and you know have continued needs is that when you then upsell them into a monthly retainer for your services.


19:04.70

Samantha Whisnant

Yes, so yeah, so a monthly retainer is an upsell So one of the main things I realized was people by ideal clients that were coming to me. They were very newer into so I work with coaches that are aspiring course creators or that are that have courses and they're very they don't have a team yet. You know they're very new in the system's world. They have no idea like what they're doing. They don't have any systems in place which is completely normal I mean as a coach you know that's not really part of like your job quote unquote and um so they're coming to me and there saying I have no systems in Place. I Have no team members like I don't know where they even start. So So that's when I do the Vip day and I say okay, let's get all of that set up and then we'll talk about Hiring. We'll talk about what's next and if one of those clients is in the space to be able to hire me full time and like. Also for me to feel like I'm you know making the most out of you know their time as well. Like I don't really want to be hired onto a client that I feel like I'm just not really doing anything for then I will continue that service and we will work together month to month.


20:07.62

ellenyin

Yeah.


20:14.57

Samantha Whisnant

But it is also nice to just be able to be like okay like I think the next person you know you should hire is a virtual assistant and you should onboard them and you know here's how to do that if you have any questions email me I'll talk to you later.


20:27.49

ellenyin

No I think to your point. It's like every person's business and every client is so different so being able to custom create a solution for them that works as far as their next steps after they have that initial service with you. Um is really really powerful. And 1 thing that you said a moment ago that I think is my biggest takeaway from what you've shared so far as far as you know the strategies that really made a difference in your revenue is the fact that you said. I started to focus on where my customers were actually at meeting them where they were at and that comes with better understanding the customer journey right? So um, just to give our listeners even more detail so they could really picture this example tell us In your before stage like before when you were struggling to scale your service. Give us a sampling of like some of the different types of services that you were offering and why you felt like maybe it was a little bit chaotic and not meeting people where they were at. And then tell us what process did you go through to determine that the $1500 done in a day vip intensive was the right entry point right? Signature service to actually scale.


21:46.30

Samantha Whisnant

So when I joined cubicle Ceo I feel I was basically only doing like custom proposals and custom packages. So I was just meeting with people and they would tell me what they need and then I would be like okay like yes I'll send you a proposal and then making up. Numbers in my head and then sometimes I would do something for a claim be like this would be a great service to offer like I'm gonna make it a service but then I would never sell it because I it wasn't really like a structured service. Um, so that's why it was a lot of chaos chaos and then when I did decide to start becoming more present on social media I was really trying to focus on more of the sales funnel aspect or like the courses aspect. So I knew I really wanted to work with coaches with courses but I was more focusing on like you need to be using your courses and like more of a passive income way and this and that. And um, it just wasn't working at all and so once I joined cubicle to Ceo and I was able to do that market research which I felt like you know I had done it before quote unquote. But then it was really the dm. The story replies that really got me like thinking because I realized I Never really talked to my target audience like that like I started actually making friends with people and you know just learning more about their business and where they were at and that was when I realized like I'm meeting these people at you know point D And really I need to like Back it up and meet them. They're at like point a like they're not thinking about point d like they're thinking about how to get from a to b you know and you know it's great that I can also help with C d and e but that's something like I can do I don't need to advertise that like I don't need to help every single person in this space like I can just focus on point A to point B and then from there like privately I can you know go from C to D to E Yeah so it was really just getting to know them and talking to them and that just made me reflect on my offers and I was like okay. I Am just not where they're at so either I need to get a new audience or I need to change my offer. So Obviously I'm just gonna um, change my offer.


24:01.15

ellenyin

That is so brilliant and an analogy that I've used before to describe what you just shared which may be helpful to anyone listening to this is ah to your point Samantha it's like if your content and your messaging and your offer is all about. Point d like you said and they haven't even thought that far in the future and there are so many other steps they would first have to even successfully achieve before d could be a reality for them then it's like d no matter how great your point d service is. It's like they just don't feel like it's a realistic thing for them to achieve. And so um, the way that I think about it sometimes it's like if you put your ideal client in front of a row of dominoes right? and it's like you're standing like by the fifth domino and like the other dominoes in front of them are completely shielding them from you like they can't even see you and you're like waving your arms and you're like hey I'm over here like. Like come join me It's so awesome over here and they literally like can't see you can't hear you. But if you could help them knock down that first domino then everything else. It's like momentum carries you right? All the other dominoes get knocked down. So I think that's so brilliant that you were able to pinpoint through market research and through having direct dm conversations with people in your audience be able to pinpoint that that was what they need to help with. Can you give us maybe an example of like 1 question that you ask in your Dms. That gets people to actually vocalize to you that type of information where you know like this is what I'm struggling with like what how do you phrase that question. What is a question that you often use.


25:41.31

Samantha Whisnant

Yeah, so um, typically I'll be talking to them I'll ask them about their business like what they do and I will literally just ask them like what kind of systems. Do you have set up in your business like what kind of tools. Do you use and that's just how I'll know because if someone is telling me. Most people will tell me like I have no system set up like I don't have time for that. That's really overwhelming for me like I want systems set up but I just feel like I have no idea where to start? And yeah, just from there then that's kind of where I am like oh well I actually have like a free like strategy call from where we will go over your business and I can tell you like what kind of systems like you should focus on putting in and then that's also obviously in this call where I'm selling The. Ah, vip days where I offered to put those systems in for them so they don't have to actually do it which is the best part.


26:38.43

ellenyin

That's so good and that discovery call of like using the discovery call to recommend a specific solution and then proposing you know your service as the solution that you can implement for that potential client is exactly what we teach in cubicle to Ceo and I love using. Ah, seeing you execute that so beautifully. So for those listening who um, may be thinking oh my gosh like Samantha's probably the person I need in my life I'm that person who has no systems right? like they may be listening to this and going ok like how do I work with this then? yeah.


27:02.68

Samantha Whisnant

Um, and not. You are not Alone. You are not Alone. Don't worry.


27:13.40

ellenyin

Maybe you could walk us through what your Vip day offer looks like like what is that time structure like how long are they with you? What can someone expect to get done with you in a single day I think hearing the offer would be not only helpful for people who might be. Great potential clients for you. But also people who may be rethinking their own offers and how they're structuring it after this episode and giving them some ideas for you know out of the box services that they could offer potentially.


27:43.44

Samantha Whisnant

Yeah, definitely? um so the offer it's you know, kind of a tricky name because it's vip day but it is longer than one day you do get access to me longer in 12 hours and it's actually like a vip day and an intensive in one. So what? Basically what happens is. We will have a 90 minute intensive where we will map out all of the systems that we're gonna like put in place. We'll go through I have 3 different areas that I go through with all my clients and it's managing yourself so making sure you're all set up for success for you know, feeling like a Ceo I Say like you know we're going from hot mess express to like empowered Ceo vibes like that's what systems are doing for you and then we have managing your clients or if you are iova also worked with influencers so collaborations and then managing your team and hiring which is you know Mostly about hiring at this at this point for people who don't have a team yet. And yeah, so we'll map out all of that and then I do my vip over three days so we'll schedule that so it's basically the first call is just. An overview will rego over what we talked about on the intensive. The second day is a full workday and I just asked that people you know't be around I have any questions or I need you know something from you and then the third day is the closing call and that is the full wrap-up where we'll go over everything I'll hand everything off to you. And then right now I am offering like a bonus of 1 on one support for thirty days like so through voxer or slack you can ask me any questions that you know you need or like come across I am.


29:27.33

ellenyin

Such amazing value. Really I mean so basically during that workday on day 2 you're building their systems for them am I understanding that correctly.


29:36.35

Samantha Whisnant

Yeah, so mostly? what I really focus on is like a project management system and a content management system. Yeah, usually in the project management system and then the client management system those are like the 2 main ones that I'm really focusing on. And it's really nice because I am able to kind of do 2 things in one day just because ah these types of clients. They don't have any system set up already. They don't have anything really going on. So. It's really simple to set up and we're mostly starting from scratch so I can just do it however I think is best. And then I also record like a ton of loom videos showing clients how to use the systems that I set up. Yeah, and then then yeah on the third day we go over everything together. Oh Loom I could not.


30:24.60

ellenyin

Yeah, handing it off Loom is life by the way I like don't I can't even.


30:31.50

Samantha Whisnant

Like I recorded 10 loom videos I had a vip day yesterday and I think I recorded like just 10 loom videos for that day.


30:32.66

ellenyin

Yeah, if you have not used loom before well I would be kind of shocked honestly because I feel like they're everywhere. But it's a free Google chrome extension that essentially allows you to record your screen and. If. You're a verbal processor like I am. It's just the best thing in the world to be able to visually see like how something's being done and then also hear it and then you can play it back. You can speed it up. It's it's so nice I highly highly recommend installing it to your browser tab. But. Anyways, thank you for that walkthrough Samantha I think that's super helpful. 1 of the things I love most honestly about bringing on cubicle to Ceo students like yourself onto our show is giving our listeners a behind the scenes look at all different types of service-based businesses in all different sorts of industries and. Looking at what different people offer for signature services what they price things at how they got to that ten K month because they think everyone's journey is so different. Um, so thank you for sharing so transparently what yours looked like I'm curious is um. This is kind of like a 2 part question but is there anything about that leap from 6 to 10 k like a challenge that surprised you where you were like I I wasn't expecting to come up against this as a problem. Um, and if so like what was that problem. How did you overcome it. Actually I'll let you answer this question before I ask the last one.


32:01.12

Samantha Whisnant

Okay, um I think the biggest challenge that I faced was just stepping outside of that box of like we were talking about like that typical service provider service because. Feel like my service like it's not really similar to a lot of services I've seen in the online business management space. I Guess some people have vip days and intensives and stuff like that. But I feel like for my service I was nervous about that being my signature service like. A lot of online business Managers. Don't offer vips as a signature service. It's all about monthly retainers. It's all about that long-term you know commitment with a client which I do really enjoy and I love my monthly retainer clients. But I Also love working with these clients that you have never know Touch the system in their life and they are so excited that I'm you know building this out for them and they're like oh my gosh I feel amazing because I can actually like I don't even have to do the business quote unquote part of my business I can just do more of what I actually want to do you know whether that's you know Health coaching or. You know fitness or you know influencer marketing. Whatever it is um so I think that was like a really big mindset challenge for me was being creative and like stepping out of that box and just like taking a chance on that market of people that you know, no one really or no one in my world at least I will say. Has really like touched.


33:35.10

ellenyin

Yeah, you're finding your white space right? like that uncluttered place that you can really shine and serve people and that's what again I'm going to go back to your key takeaway with the customer journey and really understanding your customers through Market research. Is knowing that you and literally another systems person or another online business manager could be serving the same exact client. But even though you are in the same industry and serving the same person like you could be helping that client with a different. Stage of their journey then the next person that helps them right? and it's like there is that freedom and that opportunity to carve out your unique place in someone's customer journey apart from and in what is it in and a complementary way to others who are providing a similar service as you. So I think that is another, you know huge piece of encouragement and I want to wrap up our conversation on a note of encouragement before I ask our final question that we ask all of our guests. But what is um, for encouragement for our listeners. What is something that you would share or any advice you would share to someone who's maybe on the fence about joining cubicle to Ceo or maybe even someone who's not considering our program but is just in that same place that you were a year ago just struggling to get beyond that. Income level that you've been at for multiple months or even longer.


35:11.96

Samantha Whisnant

Yeah I think um I actually have 2 pieces of advice. So the first one which I think has also been a huge part of my journey is working on your own like money mindset. Um and just pinpointing like. I've done a lot of money mindset work over the past years and just like pinpointing why you know 10 k feels like such a big number or why you think like you're not like getting that or why that number is so important to you? Um, and. Looking to see if you have any of those reservations like we talked about earlier like I associated tenque with burnout. So of course I'm like not going to attract the ten k a month because I'm nervous so really looking at that first and then secondly ah pinpointing what you know what your main. Issue is whether it's with attracting clients whether it's with your offers not converting or whether it's you know with maybe your clients like offering enough services to continue on on that customer journey I think when you can actually pinpoint where the problem is. Which is why I joined your webinar was I had already pinpointed like my problem I was problem aware and you offered me a solution that I had never thought of before I never thought of it in that way and I thought like this could work for me and so really getting clear around what the actual problem is um, not not that it's just I can't hit ten K months but you know where is that roadblock and looking for us that solution for you and finding like a new perspective on it.


36:46.17

ellenyin

That is so wise. I Love that advice and I know I said I was gonna segue to the final question but I just have to ask because you brought it up and I totally forgot to ask you this So my bad but I don't want to end this conversation without our listeners hearing this you were able to hit that ten K month and go back to that time fear that you had did you end up working more hours in order to hit the income or did you know did you actually end up with a different result.


37:16.85

Samantha Whisnant

No I actually um I work I think I work at least like 10 hours a week less than I did when I was making 6 to seven K months and so much of that is just because of the way I'm structuring. My offers now. Um. It is so easy for me to execute this ah like these offers that it doesn't feel like taxing on my energy. It doesn't feel hard to sell either. That's the thing is like I feel like I was spending so much time you know on discovery calls and worrying and you know. Figuring out what to do and now I'm like oh I know what to do? It's you know, just part of my day I can get on a discovery call confidently and sell and yeah I think before when I was doing the 6 and seven k months and that Eight K month I was working like 8 to 10 hours a day just really really you know that hustle culture. And yeah now I think I work like 4 to 6 I take a lot more time off and yeah, it's been super nice.


38:16.17

ellenyin

That is such beautiful encouragement. Okay I'm glad I asked that because I felt like I needed to close the loop for our listeners on that mystery of like this was your big fear. You know getting to 10 k so you were able to achieve it without burning out without working extra hours I'm so proud of you for that. My final question to you today. Samantha is what does being a Ceo mean to you.


38:37.10

Samantha Whisnant

I think being a Ceo to me means just the opportunity to pursue whatever it is that I want to pursue I think you know I grew up in a very like traditional household. My parents had very traditional jobs. Everyone worked in their job for like you know. 30, 40 fifty years and you know even just going to college and getting that degree in biochemistry and you know my plan was always to go into a traditional career path and when I stumbled upon like working online and becoming an entrepreneur and a business owner and and now a Ceo. It's. It's just very empowering to me because I feel like I can do whatever I want now, even if tomorrow I wanted to start a brand new business. Um, you know doing whatever I was interested in like growing flowers or something I could do that because why not because you know that is just part of this journey and that's just my favorite part about it is the freedom to be able to really build your own life and to pursue passions and yeah, build your life around them.


39:44.61

ellenyin

That's awesome. Well I would love to see you pursue that flower business that be pretty cool. Maybe maybe in the future. Um, but I think that that theme of freedom really resonates with so many.


39:46.52

Samantha Whisnant

Um, you will be the first one in I let know? yeah.


40:01.40

ellenyin

Actually I had another call with another cubicle to Ceo Alumni who also reached her ten K months and yeah, it's so awesome and she you know she said something very similar that freedom is the the big calling for her as a Ceo so I think that definitely resonates with a lot of people. So if you were inspired by Samantha's story today in her journey and you're interested in checking out her work. Maybe even doing a vip day with her make sure you check out the show notes we will have all of her links there where you can connect with her on Instagram as well as her website and and book that discovery call to explore what working with Samantha looks like. And if you have been intrigued to learn more about our program our twelve month mentorship cubicle the Ceo you can head on over to ellenyin.com/getclients to watch that very same training that Samantha did and see if what we teach in our program is a good fit for you. Thank you so much samantha.


40:55.94

Samantha Whisnant

Yeah, thank you Ellen..


41:19.64

ellenyin

Welcome back for another lightning round. We have our special guest Samantha here with us Samantha. Are you ready for these rapid fire questions. 


41:50.92

Samantha Whisnant

Oh so ready.


41:55.25

ellenyin

Ok beautiful. Question number one will start out easy. What is your biggest pet peeve?


41:58.49

Samantha Whisnant

Oh when people ah walk like when you're walking in a crowded area and people stop right in front of you like if you're walking on the sidewalk and then someone stops me and my boyfriend were actually just talking about this yesterday and. I was like oh my god I cannot that is easily my biggest pet peeve like I will run into someone if they do that because don't stop move to the side.


42:20.67

ellenyin

That is a really good one. I was not expecting you to say that. But now that you say that that is a really annoying thing and okay I have to attach onto this question only because you know you told me that you lived abroad in Europe um I don't know if you noticed this but this was one of the First things that Dustin my fiance and I noticed when we traveled to Europe is that in Europe when you're like riding let's say like an escalator. Um everyone in Europe will kind of just like self file into line. So like if you're going up, you're you know on the right hand side if you're or if you're heading down. You know you're. On the left hand side. So like it or not even I guess that's more stairs but on an escalator, it's like if you're planning to just stand there and not move you just like stand on the right hand side and then if you're planning to actually walk up the escalator to get to your you know destination faster. We the left lane for the walkers right? and.


43:10.47

Samantha Whisnant

Yeah, yeah, definitely.


43:16.31

ellenyin

It's so funny because like you like we noticed that right away and then you could always tell when it was like an American because they would stand like not rock.


43:23.64

Samantha Whisnant

Um, yeah, well it's hard to Miss I will say like everyone does it like I would feel weird if I was like on the other side. But yeah, you can always know. Oh yeah I have hundreds.


43:34.62

ellenyin

I Know of because they would literally just stand in the middle of the escalator and block both sides and so like the you know Europeans would be like excuse me and like try to go around them and I was like oh my God we're not representing well but.


43:44.26

Samantha Whisnant

Yeah, that's so funny that you brought that up.


43:53.99

ellenyin

Anyways, good 1 Okay question number 2 What are you most proud of in the last year and this doesn't have to be business related just you know in your life like what's something we can celebrate with you.


44:05.12

Samantha Whisnant

Um, I actually this week on Monday I completed a year long health coaching certification and I was able to pay for it completely out of pocket like no interest or anything and that's I think that's the first time I've ever been able to.


44:13.12

ellenyin

Wow.


44:24.22

Samantha Whisnant

That and I am extremely proud of myself for paying for it and also finishing it. It was a year long so it was a long year. But yeah now I'm a certified health coach. Thank you.


44:33.66

ellenyin

Wow, That's a huge accomplishment, congratulations. That's so cool. I love hearing that I love that you know you're continually investing in yourself. I Just think that that's so important and especially to continue your education Beyond just knowing the sector of work that you're in.


44:52.30

Samantha Whisnant

Yeah, 100% like I've always been super passionate about health and wellness. And yeah I'm really glad I decided to just take the leave and like you know, just explore that passion more whether it becomes a business or not um, it's been a great experience.


44:53.49

ellenyin

That's very cool.


45:06.80

ellenyin

Yeah, absolutely well I look forward to following that journey of yours and that brings us to our final question Samantha which is what is your favorite way to spend a day off.


45:20.20

Samantha Whisnant

Hanging out with my friends or and and or my boyfriend I guess ah, and yeah, just I'm a really big quality time person. So ah, like this weekend me and some of my friends are gonna just go hang out outside. Get some drinks. The weather's supposed to be beautiful. Set in the sun that is 100 % my favorite way to just spend a day off. Yeah.


45:41.18

ellenyin

That is seriously the best like just feeling the warmth on your skin like we've had a ah more sunny so like earlier spring here in Oregon than usual and I'm so grateful because we get like no vitamin d here. So yes that sounds amazing. Thank you so much samantha.


46:00.27

Samantha Whisnant

Yeah, thank you.